Hello, this is YR

Hello, this is YR

Hello, this is YR

I transform complex business problems strategically into simple, human-first products

I transform complex business problems strategically into simple, human-first products

I transform complex business problems strategically into simple, human-first products

11 years of design experience working in Meta, Hopper, and WeWork, and startups, working across AI chatbots, advertising, e-commerce, and B2B platforms. Championing inclusive design to democratize technology and fuel business growth through UX methodology and aesthetics.

Case Studies

Case Studies

Case Studies

From Chaos to Clarity: Revolutionizing Meta's Business Notifications Platform

Dashboard

B2B

Website

B2B

Pitched and implemented a new direction that transformed Meta's business notification platform from lacking vision to having a clear roadmap. Developed a 1-year product plan, leading to a holistic redesign that increased usage from 25% to 40%, allowing users to effectively manage notifications.

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From Chaos to Clarity: Revolutionizing Meta's Business Notifications Platform

Dashboard

B2B

Website

B2B

Pitched and implemented a new direction that transformed Meta's business notification platform from lacking vision to having a clear roadmap. Developed a 1-year product plan, leading to a holistic redesign that increased usage from 25% to 40%, allowing users to effectively manage notifications.

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From Chaos to Clarity: Revolutionizing Meta's Business Notifications Platform

Dashboard

B2B

Website

B2B

Pitched and implemented a new direction that transformed Meta's business notification platform from lacking vision to having a clear roadmap. Developed a 1-year product plan, leading to a holistic redesign that increased usage from 25% to 40%, allowing users to effectively manage notifications.

View Project

From Chaos to Clarity: Revolutionizing Meta's Business Notifications Platform

Dashboard

B2B

Website

B2B

Pitched and implemented a new direction that transformed Meta's business notification platform from lacking vision to having a clear roadmap. Developed a 1-year product plan, leading to a holistic redesign that increased usage from 25% to 40%, allowing users to effectively manage notifications.

View Project

From Chaos to Clarity: Revolutionizing Meta's Business Notifications Platform

Dashboard

B2B

Website

B2B

Pitched and implemented a new direction that transformed Meta's business notification platform from lacking vision to having a clear roadmap. Developed a 1-year product plan, leading to a holistic redesign that increased usage from 25% to 40%, allowing users to effectively manage notifications.

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Launched Hopper's first AI Travel Assistant Chatbot, Voyager

Dashboard

B2B

Website

B2B

Developed Hopper's AI-powered chatbot, Voyager, revolutionizing travel planning with advanced ChatGPT technology, highlights the potential of AI in the travel industry.

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Launched Hopper's first AI Travel Assistant Chatbot, Voyager

Dashboard

B2B

Website

B2B

Developed Hopper's AI-powered chatbot, Voyager, revolutionizing travel planning with advanced ChatGPT technology, highlights the potential of AI in the travel industry.

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Launched Hopper's first AI Travel Assistant Chatbot, Voyager

AI Chatbot

B2C

Mobile

B2B

Developed Hopper's AI-powered chatbot, Voyager, revolutionizing travel planning with advanced ChatGPT technology, highlights the potential of AI in the travel industry.

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Work Experience

Work Experience

Work Experience

Jan 2024 - Present

Design Consultant, Stealth Mode AI Startup

I led product and design strategy in collaboration with founders, shaping the AI tool’s vision, roadmap, and positioning. Built the foundational design system and guided early team structure and workflows.

Jan 2024 - Present

Design Consultant, Stealth Mode AI Startup

I led product and design strategy in collaboration with founders, shaping the AI tool’s vision, roadmap, and positioning. Built the foundational design system and guided early team structure and workflows.

Jan 2024 - Present

Design Consultant

Stealth Mode AI Startup

I led product and design strategy in collaboration with founders, shaping the AI tool’s vision, roadmap, and positioning. Built the foundational design system and guided early team structure and workflows.

Apr 2023 - Nov 2023・Singapore

Lead Product Designer, Hopper

I transformed customer support through strategic initiatives, launching Voyager, an AI-powered travel assistant utilizing ChatGPT technology to revolutionize user experiences. I led research to redefine the value proposition of customer support services, driving monetization and enhancing offerings. Additionally, I optimized customer support for seamless interactions and expanded design team hiring and developed design mentorship.

Apr 2023 - Nov 2023・Singapore

Lead Product Designer, Hopper

I transformed customer support through strategic initiatives, launching Voyager, an AI-powered travel assistant utilizing ChatGPT technology to revolutionize user experiences. I led research to redefine the value proposition of customer support services, driving monetization and enhancing offerings. Additionally, I optimized customer support for seamless interactions and expanded design team hiring and developed design mentorship.

Apr 2023 - Nov 2023・Singapore

Lead Product Designer

I transformed customer support through strategic initiatives, launching Voyager, an AI-powered travel assistant utilizing ChatGPT technology to revolutionize user experiences. I led research to redefine the value proposition of customer support services, driving monetization and enhancing offerings. Additionally, I optimized customer support for seamless interactions and expanded design team hiring and developed design mentorship.

Mar 2019 - Dec 2022・Singapore

Senior Product Designer, Meta

I led design strategy for advertising market growth in China and emerging markets, achieving a 600% increase in monthly active advertisers and acquiring 100K advertisers through localized onboarding platforms. I revamped the Business Notification Platform, boosting usage by 60%, and drove 120% growth in conversational commerce in Southeast Asia. As co-lead of Disability@APAC, I built supportive strategies for employees with disabilities and advocated for them in 10+ events.

Mar 2019 - Dec 2022・Singapore

Senior Product Designer, Meta

I led design strategy for advertising market growth in China and emerging markets, achieving a 600% increase in monthly active advertisers and acquiring 100K advertisers through localized onboarding platforms. I revamped the Business Notification Platform, boosting usage by 60%, and drove 120% growth in conversational commerce in Southeast Asia. As co-lead of Disability@APAC, I built supportive strategies for employees with disabilities and advocated for them in 10+ events.

Mar 2019 - Dec 2022・Singapore

Senior Product Designer

I led design strategy for advertising market growth in China and emerging markets, achieving a 600% increase in monthly active advertisers and acquiring 100K advertisers through localized onboarding platforms. I revamped the Business Notification Platform, boosting usage by 60%, and drove 120% growth in conversational commerce in Southeast Asia. As co-lead of Disability@APAC, I built supportive strategies for employees with disabilities and advocated for them in 10+ events.

Mar 2017 - Jan 2019・Singapore

Product Designer &

Product Manager, WeWork

Working as both product manager and product designer, I led the design and launch of a color-blind friendly occupancy map in 125 locations, improving efficiency for over 1,000 staff and achieving 90% satisfaction. I also advocated for accessibility, promoting color blindness considerations in product design.

Mar 2017 - Jan 2019・Singapore

Product Designer &
Product Manager, WeWork

Working as both product manager and product designer, I led the design and launch of a color-blind friendly occupancy map in 125 locations, improving efficiency for over 1,000 staff and achieving 90% satisfaction. I also advocated for accessibility, promoting color blindness considerations in product design.

Mar 2017 - Jan 2019・Singapore

Product Designer & Product Manager

Working as both product manager and product designer, I led the design and launch of a color-blind friendly occupancy map in 125 locations, improving efficiency for over 1,000 staff and achieving 90% satisfaction. I also advocated for accessibility, promoting color blindness considerations in product design.

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