Selected Work

From Chaos to Clarity: Revolutionizing Meta's Business Notifications Platform

Dashboard

B2B

Website

Design System

Pitched and implemented a new direction that transformed Meta's business notification platform from lacking vision to having a clear roadmap. Developed a 1-year product plan, leading to a holistic redesign that increased platform adoption by 61%, allowing users to effectively manage notifications.

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From Chaos to Clarity: Revolutionizing Meta's Business Notifications Platform

Dashboard

B2B

Website

Design System

Pitched and implemented a new direction that transformed Meta's business notification platform from lacking vision to having a clear roadmap. Developed a 1-year product plan, leading to a holistic redesign that increased platform adoption by 61%, allowing users to effectively manage notifications.

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From Chaos to Clarity: Revolutionizing Meta's Business Notifications Platform

Dashboard

B2B

Website

Design System

Pitched and implemented a new direction that transformed Meta's business notification platform from lacking vision to having a clear roadmap. Developed a 1-year product plan, leading to a holistic redesign that increased platform adoption by 61%, allowing users to effectively manage notifications.

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Streamlining Hopper's Help Center: From Efficiency to Brand Warmth

Mobile App

B2C

Visual Design

Motion Design

A complete redesign that lifted self-service resolution and gave the Help Center a visual and motion language that finally felt like Hopper.

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Streamlining Hopper's Help Center: From Efficiency to Brand Warmth

Mobile App

B2C

Visual Design

Motion Design

A complete redesign that lifted self-service resolution and gave the Help Center a visual and motion language that finally felt like Hopper.

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Streamlining Hopper's Help Center: From Efficiency to Brand Warmth

Mobile App

B2C

Visual Design

Motion Design

A complete redesign that lifted self-service resolution and gave the Help Center a visual and motion language that finally felt like Hopper.

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The Birth of Travel Intelligence: Building Hopper's First AI-Native Chatbot

AI Chatbot

B2C

LLM Integration

0 to 1

Led the end-to-end UX for Hopper's first LLM-powered travel assistant. Optimized conversational flows to mitigate AI hallucination friction, build user trust, and redefine the customer support value proposition.

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The Birth of Travel Intelligence: Building Hopper's First AI-Native Chatbot

AI Chatbot

B2C

LLM Integration

0 to 1

Led the end-to-end UX for Hopper's first LLM-powered travel assistant. Optimized conversational flows to mitigate AI hallucination friction, build user trust, and redefine the customer support value proposition.

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The Birth of Travel Intelligence: Building Hopper's First AI-Native Chatbot

AI Chatbot

B2C

LLM Integration

0 to 1

Led the end-to-end UX for Hopper's first LLM-powered travel assistant. Optimized conversational flows to mitigate AI hallucination friction, build user trust, and redefine the customer support value proposition.

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Building Seamless Human-in-the-Loop UX: Redesigning Autonomous AI Agent

AI Agent

HITL Design

Claude Code Prototype

AI UX

Audited and redesigned Simular Cloud, an autonomous AI agent product. Created a Human-in-the-Loop framework to improve system transparency. Built a functional live prototype using Claude Code to deliver a real product experience.

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Try Prototype

Building Seamless Human-in-the-Loop UX: Redesigning Autonomous AI Agent

AI Agent

HITL Design

Claude Code Prototype

AI UX

Audited and redesigned Simular Cloud, an autonomous AI agent product. Created a Human-in-the-Loop framework to improve system transparency. Built a functional live prototype using Claude Code to deliver a real product experience.

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Try Prototype

Building Seamless Human-in-the-Loop UX: Redesigning Autonomous AI Agent

AI Agent

HITL Design

Claude Code Prototype

AI UX

Audited and redesigned Simular Cloud, an autonomous AI agent product. Created a Human-in-the-Loop framework to improve system transparency. Built a functional live prototype using Claude Code to deliver a real product experience.

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Try Prototype

Pride@NFTea: Taiwan's First LGBTQ+ Blockchain Fundraiser

Web 3

NFT

Social Impact

Metaverse

Coordinated Meta's volunteers across Taiwan, Hong Kong, and Singapore to create interactive NFTs raising funds for Taiwan's largest LGBTQ+ community.

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Pride@NFTea: Taiwan's First LGBTQ+ Blockchain Fundraiser

Web 3

NFT

Social Impact

Metaverse

Coordinated Meta's volunteers across Taiwan, Hong Kong, and Singapore to create interactive NFTs raising funds for Taiwan's largest LGBTQ+ community.

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Pride@NFTea: Taiwan's First LGBTQ+ Blockchain Fundraiser

Web 3

NFT

Social Impact

Metaverse

Coordinated Meta's volunteers across Taiwan, Hong Kong, and Singapore to create interactive NFTs raising funds for Taiwan's largest LGBTQ+ community.

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Work Experience

Work Experience

Jan 2024 - Present

Product Design Lead, Stealth Mode AI Startup

I led product and design strategy in collaboration with founders, shaping the AI tool's vision, roadmap, and market positioning. Defined AI agent behaviors, built the foundational design system, and transformed the end-to-end AI design tool workflow (Claude Code / AI Studio), significantly improving cross-functional collaboration and shipping efficiency.

Jan 2024 - Present

Product Design Lead,

Stealth Mode AI Startup

I led product and design strategy in collaboration with founders, shaping the AI tool's vision, roadmap, and market positioning. Defined AI agent behaviors, built the foundational design system, and transformed the end-to-end AI design tool workflow (Claude Code / AI Studio), significantly improving cross-functional collaboration and shipping efficiency.

Jan 2024 - Present

Product Design Lead,
Stealth Mode AI Startup

I led product and design strategy in collaboration with founders, shaping the AI tool's vision, roadmap, and market positioning. Defined AI agent behaviors, built the foundational design system, and transformed the end-to-end AI design tool workflow (Claude Code / AI Studio), significantly improving cross-functional collaboration and shipping efficiency.

Apr 2023 - Nov 2023・Singapore

Lead Product Designer, Hopper

I led the strategic integration of LLM technologies into customer support, launching an AI-powered travel assistant. Designed conversational interfaces to reduce user friction and redefined the value proposition of support services, driving new monetization opportunities. Additionally, I expanded the design team and established design mentorship.

Apr 2023 - Nov 2023・Singapore

Lead Product Designer

I led the strategic integration of LLM technologies into customer support, launching an AI-powered travel assistant. Designed conversational interfaces to reduce user friction and redefined the value proposition of support services, driving new monetization opportunities. Additionally, I expanded the design team and established design mentorship.

Apr 2023 - Nov 2023・Singapore

Lead Product Designer, Hopper

I led the strategic integration of LLM technologies into customer support, launching an AI-powered travel assistant. Designed conversational interfaces to reduce user friction and redefined the value proposition of support services, driving new monetization opportunities. Additionally, I expanded the design team and established design mentorship.

Mar 2019 - Dec 2022・Singapore

Senior Product Designer, Meta

I led design strategy for advertising market growth in China and emerging markets, achieving a 600% increase in monthly active advertisers and acquiring 100K advertisers through localized onboarding platforms. I revamped the Business Notification Platform, boosting usage by 61%, and drove 120% growth in conversational commerce in Southeast Asia. As co-lead of Disability@APAC, I built supportive strategies for employees with disabilities and advocated for them in 10+ events.

Mar 2019 - Dec 2022・Singapore

Senior Product Designer

I led design strategy for advertising market growth in China and emerging markets, achieving a 600% increase in monthly active advertisers and acquiring 100K advertisers through localized onboarding platforms. I revamped the Business Notification Platform, boosting usage by 61%, and drove 120% growth in conversational commerce in Southeast Asia. As co-lead of Disability@APAC, I built supportive strategies for employees with disabilities and advocated for them in 10+ events.

Mar 2019 - Dec 2022・Singapore

Senior Product Designer, Meta

I led design strategy for advertising market growth in China and emerging markets, achieving a 600% increase in monthly active advertisers and acquiring 100K advertisers through localized onboarding platforms. I revamped the Business Notification Platform, boosting usage by 61%, and drove 120% growth in conversational commerce in Southeast Asia. As co-lead of Disability@APAC, I built supportive strategies for employees with disabilities and advocated for them in 10+ events.

Mar 2017 - Jan 2019・Singapore

Product Designer &

Product Manager, WeWork

Working as both product manager and product designer, I led the design and launch of a color-blind friendly occupancy map in 125 locations, improving efficiency for over 1,000 staff and achieving 90% satisfaction. I also advocated for accessibility, promoting color blindness considerations in product design.

Mar 2017 - Jan 2019・Singapore

Product Designer & Product Manager

Working as both product manager and product designer, I led the design and launch of a color-blind friendly occupancy map in 125 locations, improving efficiency for over 1,000 staff and achieving 90% satisfaction. I also advocated for accessibility, promoting color blindness considerations in product design.

Mar 2017 - Jan 2019・Singapore

Product Designer &
Product Manager, WeWork

Working as both product manager and product designer, I led the design and launch of a color-blind friendly occupancy map in 125 locations, improving efficiency for over 1,000 staff and achieving 90% satisfaction. I also advocated for accessibility, promoting color blindness considerations in product design.

More About Me