Hello, this is YR

Hello, this is YR

Hello, this is YR

I design human-centric AI experiences, transforming complex business logic into intuitive and scalable products

I design human-centric AI experiences, transforming complex business logic into intuitive and scalable products

I design human-centric AI experiences, transforming complex business logic into intuitive and scalable products

11 years of product design experience across Meta, Hopper, WeWork, and startups, specializing in AI-native product strategy, LLM-driven user interfaces, and conversational UX. Delivering end-to-end design solutions and scalable design systems, I champion inclusive design to democratize technology and fuel business growth through rigorous UX methodology and technical execution.

AI Products

Chatbot & Productivity

B2B Platform

Enterprise & Ads

B2C Growth

Ads & Fintech

Selected Work

From Chaos to Clarity: Revolutionizing Meta's Business Notifications Platform

Dashboard

B2B

Website

Design System

Pitched and implemented a new direction that transformed Meta's business notification platform from lacking vision to having a clear roadmap. Developed a 1-year product plan, leading to a holistic redesign that increased usage from 25% to 40%, allowing users to effectively manage notifications.

View Project

From Chaos to Clarity: Revolutionizing Meta's Business Notifications Platform

Dashboard

B2B

Website

Design System

Pitched and implemented a new direction that transformed Meta's business notification platform from lacking vision to having a clear roadmap. Developed a 1-year product plan, leading to a holistic redesign that increased usage from 25% to 40%, allowing users to effectively manage notifications.

View Project

From Chaos to Clarity: Revolutionizing Meta's Business Notifications Platform

Dashboard

B2B

Website

Design System

Pitched and implemented a new direction that transformed Meta's business notification platform from lacking vision to having a clear roadmap. Developed a 1-year product plan, leading to a holistic redesign that increased usage from 25% to 40%, allowing users to effectively manage notifications.

View Project

The Birth of Travel Intelligence: Building Hopper's First AI-Native Chatbot - Voyager

AI Chatbot

B2C

LLM Integration

0 to 1

Led the end-to-end UX for Hopper's first LLM-powered travel assistant. Optimized conversational flows to mitigate AI hallucination friction, build user trust, and redefine the customer support value proposition.

View Project

The Birth of Travel Intelligence: Building Hopper's First AI-Native Chatbot - Voyager

AI Chatbot

B2C

LLM Integration

0 to 1

Led the end-to-end UX for Hopper's first LLM-powered travel assistant. Optimized conversational flows to mitigate AI hallucination friction, build user trust, and redefine the customer support value proposition.

View Project

The Birth of Travel Intelligence: Building Hopper's First AI-Native Chatbot - Voyager

AI Chatbot

B2C

LLM Integration

0 to 1

Led the end-to-end UX for Hopper's first LLM-powered travel assistant. Optimized conversational flows to mitigate AI hallucination friction, build user trust, and redefine the customer support value proposition.

View Project

Pride@NFTea: Taiwan's First LGBTQ+ Blockchain Fundraiser

Web 3

NFT

Social Impact

Metaverse

Coordinated Meta's volunteers across Taiwan, Hong Kong, and Singapore to create interactive NFTs raising funds for Taiwan's largest LGBTQ+ community.

View Project

Pride@NFTea: Taiwan's First LGBTQ+ Blockchain Fundraiser

Web 3

NFT

Social Impact

Metaverse

Coordinated Meta's volunteers across Taiwan, Hong Kong, and Singapore to create interactive NFTs raising funds for Taiwan's largest LGBTQ+ community.

View Project

Pride@NFTea: Taiwan's First LGBTQ+ Blockchain Fundraiser

Web 3

NFT

Social Impact

Metaverse

Coordinated Meta's volunteers across Taiwan, Hong Kong, and Singapore to create interactive NFTs raising funds for Taiwan's largest LGBTQ+ community.

View Project

Product Impact

Help Center Redesign

CX

App

Customer Support

Increased self-service rate from 22% to 35% through holistic redesign

Facebook Ads Onboarding

Ads

Growth

Emerging Market

China

Acquired 100K+ advertisers in China and emerging markets via localized onboarding

Audio Guidance for Ads

Ads

Localization

Innovation

Invented audio feature for advertisers to address digital literacy gap in India

FB/IG Conversational Commerce

B2C

E-Commerce

SEA

Payment

Drove 120% growth in GMV in Southeast Asia by redesigning end-to-end transaction journeys

VIP Service Strategy

Business Strategy

Research

Monetization

Redefined VIP value proposition and identified new revenue streams through strategic research

Occupancy Map

B2B

Accessible Design

Space Technology

90% satisfaction, first color-blind friendly occupancy map across 125 global locations

Crafted with AI

Breath Moment: A Mindful Breath New Tab

Vibe Coding

Chrome Extension

Wellness

An independently developed Chrome extension designed to bring a moment of peace to your daily browsing. The concept is simple: transforming every new tab into a calming sanctuary. It features a privacy-first 4-7-8 breath meditation that operates strictly offline with zero tracking. To bring this to life, the entire front-end was built from zero to one using Claude Code for rapid development and implementation.

Try the Extension

Breath Moment: A Mindful Breath New Tab

Vibe Coding

Chrome Extension

Wellness

An independently developed Chrome extension designed to bring a moment of peace to your daily browsing. The concept is simple: transforming every new tab into a calming sanctuary. It features a privacy-first 4-7-8 breath meditation that operates strictly offline with zero tracking. To bring this to life, the entire front-end was built from zero to one using Claude Code for rapid development and implementation.

Try the Extension

Breath Moment: A Mindful Breath New Tab

Vibe Coding

Chrome Extension

Wellness

An independently developed Chrome extension designed to bring a moment of peace to your daily browsing. The concept is simple: transforming every new tab into a calming sanctuary. It features a privacy-first 4-7-8 breath meditation that operates strictly offline with zero tracking. To bring this to life, the entire front-end was built from zero to one using Claude Code for rapid development and implementation.

Try the Extension

Work Experience

Work Experience

Jan 2024 - Present

Strategic Product Design Lead, Stealth Mode AI Startup

I led product and design strategy in collaboration with founders, shaping the AI tool's vision, roadmap, and market positioning. Defined AI agent behaviors, built the foundational design system, and transformed the end-to-end AI design tool workflow (Claude Code / AI Studio), significantly improving cross-functional collaboration and shipping efficiency.

Jan 2024 - Present

Strategic Product Design Lead,

Stealth Mode AI Startup

I led product and design strategy in collaboration with founders, shaping the AI tool's vision, roadmap, and market positioning. Defined AI agent behaviors, built the foundational design system, and transformed the end-to-end AI design tool workflow (Claude Code / AI Studio), significantly improving cross-functional collaboration and shipping efficiency.

Jan 2024 - Present

Strategic Product Design Lead,
Stealth Mode AI Startup

I led product and design strategy in collaboration with founders, shaping the AI tool's vision, roadmap, and market positioning. Defined AI agent behaviors, built the foundational design system, and transformed the end-to-end AI design tool workflow (Claude Code / AI Studio), significantly improving cross-functional collaboration and shipping efficiency.

Apr 2023 - Nov 2023・Singapore

Lead Product Designer, Hopper

I led the strategic integration of LLM technologies into customer support, launching Voyager, an AI-powered travel assistant. Designed conversational interfaces to reduce user friction and redefined the value proposition of support services, driving new monetization opportunities. Additionally, I expanded the design team and established design mentorship.

Apr 2023 - Nov 2023・Singapore

Lead Product Designer

I led the strategic integration of LLM technologies into customer support, launching Voyager, an AI-powered travel assistant. Designed conversational interfaces to reduce user friction and redefined the value proposition of support services, driving new monetization opportunities. Additionally, I expanded the design team and established design mentorship.

Apr 2023 - Nov 2023・Singapore

Lead Product Designer, Hopper

I led the strategic integration of LLM technologies into customer support, launching Voyager, an AI-powered travel assistant. Designed conversational interfaces to reduce user friction and redefined the value proposition of support services, driving new monetization opportunities. Additionally, I expanded the design team and established design mentorship.

Mar 2019 - Dec 2022・Singapore

Senior Product Designer, Meta

I led design strategy for advertising market growth in China and emerging markets, achieving a 600% increase in monthly active advertisers and acquiring 100K advertisers through localized onboarding platforms. I revamped the Business Notification Platform, boosting usage by 60%, and drove 120% growth in conversational commerce in Southeast Asia. As co-lead of Disability@APAC, I built supportive strategies for employees with disabilities and advocated for them in 10+ events.

Mar 2019 - Dec 2022・Singapore

Senior Product Designer

I led design strategy for advertising market growth in China and emerging markets, achieving a 600% increase in monthly active advertisers and acquiring 100K advertisers through localized onboarding platforms. I revamped the Business Notification Platform, boosting usage by 60%, and drove 120% growth in conversational commerce in Southeast Asia. As co-lead of Disability@APAC, I built supportive strategies for employees with disabilities and advocated for them in 10+ events.

Mar 2019 - Dec 2022・Singapore

Senior Product Designer, Meta

I led design strategy for advertising market growth in China and emerging markets, achieving a 600% increase in monthly active advertisers and acquiring 100K advertisers through localized onboarding platforms. I revamped the Business Notification Platform, boosting usage by 60%, and drove 120% growth in conversational commerce in Southeast Asia. As co-lead of Disability@APAC, I built supportive strategies for employees with disabilities and advocated for them in 10+ events.

Mar 2017 - Jan 2019・Singapore

Product Designer &

Product Manager, WeWork

Working as both product manager and product designer, I led the design and launch of a color-blind friendly occupancy map in 125 locations, improving efficiency for over 1,000 staff and achieving 90% satisfaction. I also advocated for accessibility, promoting color blindness considerations in product design.

Mar 2017 - Jan 2019・Singapore

Product Designer & Product Manager

Working as both product manager and product designer, I led the design and launch of a color-blind friendly occupancy map in 125 locations, improving efficiency for over 1,000 staff and achieving 90% satisfaction. I also advocated for accessibility, promoting color blindness considerations in product design.

Mar 2017 - Jan 2019・Singapore

Product Designer &
Product Manager, WeWork

Working as both product manager and product designer, I led the design and launch of a color-blind friendly occupancy map in 125 locations, improving efficiency for over 1,000 staff and achieving 90% satisfaction. I also advocated for accessibility, promoting color blindness considerations in product design.

More About Me