Work

Selected Work

From Chaos to Clarity: Revolutionizing Meta's Business Notifications Platform

Dashboard

B2B

Website

Design System

Pitched and implemented a new direction that transformed Meta's business notification platform from lacking vision to having a clear roadmap. Developed a 1-year product plan, leading to a holistic redesign that increased platform adoption by 61%, allowing users to effectively manage notifications.

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From Chaos to Clarity: Revolutionizing Meta's Business Notifications Platform

Dashboard

B2B

Website

Design System

Pitched and implemented a new direction that transformed Meta's business notification platform from lacking vision to having a clear roadmap. Developed a 1-year product plan, leading to a holistic redesign that increased platform adoption by 61%, allowing users to effectively manage notifications.

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From Chaos to Clarity: Revolutionizing Meta's Business Notifications Platform

Dashboard

B2B

Website

Design System

Pitched and implemented a new direction that transformed Meta's business notification platform from lacking vision to having a clear roadmap. Developed a 1-year product plan, leading to a holistic redesign that increased platform adoption by 61%, allowing users to effectively manage notifications.

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Streamlining Hopper's Help Center: From Efficiency to Brand Warmth

Mobile App

B2C

Visual Design

Motion Design

A complete redesign that lifted self-service resolution and gave the Help Center a visual and motion language that finally felt like Hopper.

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Streamlining Hopper's Help Center: From Efficiency to Brand Warmth

Mobile App

B2C

Visual Design

Motion Design

A complete redesign that lifted self-service resolution and gave the Help Center a visual and motion language that finally felt like Hopper.

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Streamlining Hopper's Help Center: From Efficiency to Brand Warmth

Mobile App

B2C

Visual Design

Motion Design

A complete redesign that lifted self-service resolution and gave the Help Center a visual and motion language that finally felt like Hopper.

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The Birth of Travel Intelligence: Building Hopper's First AI-Native Chatbot

AI Chatbot

B2C

LLM Integration

0 to 1

Led the end-to-end UX for Hopper's first LLM-powered travel assistant. Optimized conversational flows to mitigate AI hallucination friction, build user trust, and redefine the customer support value proposition.

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The Birth of Travel Intelligence: Building Hopper's First AI-Native Chatbot

AI Chatbot

B2C

LLM Integration

0 to 1

Led the end-to-end UX for Hopper's first LLM-powered travel assistant. Optimized conversational flows to mitigate AI hallucination friction, build user trust, and redefine the customer support value proposition.

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The Birth of Travel Intelligence: Building Hopper's First AI-Native Chatbot

AI Chatbot

B2C

LLM Integration

0 to 1

Led the end-to-end UX for Hopper's first LLM-powered travel assistant. Optimized conversational flows to mitigate AI hallucination friction, build user trust, and redefine the customer support value proposition.

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Building Seamless Human-in-the-Loop UX: Redesigning Autonomous AI Agent

AI Agent

HITL Design

Claude Code Prototype

AI UX

Audited and redesigned Simular Cloud, an autonomous AI agent product. Created a Human-in-the-Loop framework to improve system transparency. Built a functional live prototype using Claude Code to deliver a real product experience.

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Try Prototype

Building Seamless Human-in-the-Loop UX: Redesigning Autonomous AI Agent

AI Agent

HITL Design

Claude Code Prototype

AI UX

Audited and redesigned Simular Cloud, an autonomous AI agent product. Created a Human-in-the-Loop framework to improve system transparency. Built a functional live prototype using Claude Code to deliver a real product experience.

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Try Prototype

Building Seamless Human-in-the-Loop UX: Redesigning Autonomous AI Agent

AI Agent

HITL Design

Claude Code Prototype

AI UX

Audited and redesigned Simular Cloud, an autonomous AI agent product. Created a Human-in-the-Loop framework to improve system transparency. Built a functional live prototype using Claude Code to deliver a real product experience.

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Try Prototype

Pride@NFTea: Taiwan's First LGBTQ+ Blockchain Fundraiser

Web 3

NFT

Social Impact

Metaverse

Coordinated Meta's volunteers across Taiwan, Hong Kong, and Singapore to create interactive NFTs raising funds for Taiwan's largest LGBTQ+ community.

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Pride@NFTea: Taiwan's First LGBTQ+ Blockchain Fundraiser

Web 3

NFT

Social Impact

Metaverse

Coordinated Meta's volunteers across Taiwan, Hong Kong, and Singapore to create interactive NFTs raising funds for Taiwan's largest LGBTQ+ community.

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Pride@NFTea: Taiwan's First LGBTQ+ Blockchain Fundraiser

Web 3

NFT

Social Impact

Metaverse

Coordinated Meta's volunteers across Taiwan, Hong Kong, and Singapore to create interactive NFTs raising funds for Taiwan's largest LGBTQ+ community.

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Crafted with AI

Be real in your circle: Redesign the social app BeReal

Mobile

Claude Code Prototype

B2C Social

Reframed BeReal around named circles to restore intimate, low-pressure sharing. Introduced a Circle Banner, a shape dual-camera for self-expression, and a Circle Reel that weaves a group's daily moments into one shared story. Designed in Figma, then built into a working front-end with live micro-interactions using Claude Code.

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Be real in your circle: Redesign the social app BeReal

Mobile

Claude Code Prototype

B2C Social

Reframed BeReal around named circles to restore intimate, low-pressure sharing. Introduced a Circle Banner, a shape dual-camera for self-expression, and a Circle Reel that weaves a group's daily moments into one shared story. Designed in Figma, then built into a working front-end with live micro-interactions using Claude Code.

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Be real in your circle: Redesign the social app BeReal

Mobile

Claude Code Prototype

B2C Social

Reframed BeReal around named circles to restore intimate, low-pressure sharing. Introduced a Circle Banner, a shape dual-camera for self-expression, and a Circle Reel that weaves a group's daily moments into one shared story. Designed in Figma, then built into a working front-end with live micro-interactions using Claude Code.

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Breath Moment: A Mindful Breath New Tab

Claude Code

Chrome Extension

Wellness

An independently developed Chrome extension designed to bring a moment of peace to your daily browsing. The concept is simple: transforming every new tab into a calming sanctuary. It features a privacy-first 4-7-8 breath meditation that operates strictly offline with zero tracking. To bring this to life, the entire front-end was built from zero to one using Claude Code for rapid development and implementation.

Try the Extension

Breath Moment: A Mindful Breath New Tab

Claude Code

Chrome Extension

Wellness

An independently developed Chrome extension designed to bring a moment of peace to your daily browsing. The concept is simple: transforming every new tab into a calming sanctuary. It features a privacy-first 4-7-8 breath meditation that operates strictly offline with zero tracking. To bring this to life, the entire front-end was built from zero to one using Claude Code for rapid development and implementation.

Try the Extension

Breath Moment: A Mindful Breath New Tab

Claude Code

Chrome Extension

Wellness

An independently developed Chrome extension designed to bring a moment of peace to your daily browsing. The concept is simple: transforming every new tab into a calming sanctuary. It features a privacy-first 4-7-8 breath meditation that operates strictly offline with zero tracking. To bring this to life, the entire front-end was built from zero to one using Claude Code for rapid development and implementation.

Try the Extension

Product Impact

Audio Guidance for Ads

Ads

Localization

Innovation

Invented audio feature for advertisers to address digital literacy gap in India

Facebook Ads Onboarding

Ads

Growth

Emerging Market

China

Acquired 100K+ advertisers in China and emerging markets via localized onboarding

FB/IG Conversational Commerce

B2C

E-Commerce

SEA

Payment

Drove 120% growth in GMV in Southeast Asia by redesigning end-to-end transaction journeys

VIP Service Strategy

Business Strategy

Research

Monetization

Redefined VIP value proposition and identified new revenue streams through strategic research

Occupancy Map

B2B

Accessible Design

Space Technology

90% satisfaction, first color-blind friendly occupancy map across 125 global locations

Help Center Redesign

CX

App

Customer Support

Increased self-service rate from 22% to 35% through holistic redesign